With over 40 years of experience as a florist and floral designer, Alfred With has dedicated his life to the art of flowers. Having worked in flower shops across the world and owning his own for more than 30 years, he brings a wealth of knowledge, creativity, and passion to every floral arrangement. His expertise spans from elegant bouquets to large-scale floral designs, making him a true master of his craft.
The Classic Bloom of Love and Devotion Timeless and full of meaning, the Carnation (Dianthus caryophyllus) is one of the most cherished cut flowers across cultures and generations. From Mother’s Day tributes to romantic gestures, carnations bring elegance, symbolism, and exceptional vase life to every…
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The Sculptural Symbol of Purity and Elegance Sleek, sculptural, and undeniably elegant — the Calla Lily (Zantedeschia spp.) is a timeless favorite in the world of cut flowers. With its graceful curves and minimalist beauty, the calla lily adds sophistication to everything from bridal bouquets…
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A Star-Shaped Bloom Full of Grace and Charm Graceful, fragrant, and delightfully unique, the Bouvardia (Bouvardia spp.) is a floral gem that adds elegance to any bouquet. With its star-shaped, trumpet-like flowers and soft scent, Bouvardia is often used to express enthusiasm, charm, and gratitude.
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A Bold and Beautiful Bloom. Lush, dramatic, and full of personality — the Begonia (Begonia spp.) is more than just a flower; it's a statement. As a cut flower, it adds bold color and expressive form to bouquets and arrangements, especially in the warmer months.
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The Charming one. Delicate yet dazzling, the Aster (Aster spp.) is a beloved cut flower that brings late-season brilliance to any bouquet. Named after the Greek word for “star,” this bloom lives up to its name — scattering starlike petals in shades of purple, pink, blue, and…
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A Bright and Bold Floral Future In a time where life feels increasingly complex, the Radiant Energy trend for 2025 brings clarity, optimism, and movement. This style celebrates the power of technology, creativity, and color to energize our surroundings—and ourselves. It’s dynamic, vibrant, and ready…
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A Visionary Floral Trend for 2025 As we navigate a complex and rapidly changing world, the Cosmic Future trend offers a glimpse into a forward-thinking, connected society. This 2025 floral trend is all about transcending boundaries—cultural, social, and stylistic—to create new possibilities, new connections, and…
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Escaping the Ordinary with Flowers in 2025 When everyday life feels overwhelming, people long for escape—into joy, creativity, and freedom. That’s the energy behind Unique Utopia, one of 2025’s leading floral trends. This bold and imaginative style gives us permission to dream bigger, live louder,…
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Finding Peace and Meaning with Flowers in 2025 In a fast-changing world, where uncertainty and pressure are part of daily life, many people are seeking simplicity, calm, and authenticity. That’s exactly what the Slow Life trend for 2025 embraces. This floral and interior design trend…
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Springtime Joy in a Vase or Basket: Daffodils as Flowers or Bulbs As the first rays of spring sunshine appear and the days grow longer, many of us start to feel the excitement of the new season. And what flower represents spring better than the…
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A Burst of Blue in the Summer Garden Have you ever walked into a garden and been instantly captivated by a graceful sea of blue-purple blooms rising above the greenery? Chances are, you were admiring the Agapanthus. This South African beauty, also known as the…
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A Bloom of Appreciation When is Secretary’s Day in the Netherlands? Every office has that one person who keeps everything on track — managing calendars, solving problems before they arise, and making sure the entire team runs like a well-oiled machine. In the Netherlands, we…
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